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~source:"econis"
~subject:"Marketing management"
~subject:"Strategic management"
~type_genre:"Fallstudiensammlung"
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Marketing management
Strategic management
Beziehungsmarketing
15
Relationship marketing
15
Deutschland
9
Kundenmanagement
8
Germany
7
Strategisches Management
4
Erfolgsfaktor
3
Kundenorientierung
3
Management
3
Marketing
3
Success factor
3
Beschaffung
2
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2
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2
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2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
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2
Handelsbetrieb
2
Handelsmanagement
2
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2
Supplier relationship management
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Theorie
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Theory
2
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Fallstudiensammlung
Article in journal
1,117
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303
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303
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153
Thesis
128
Graue Literatur
97
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84
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84
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64
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58
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58
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52
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52
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44
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37
Bibliography included
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27
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16
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9
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9
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Allen, Paul
1
Allen, Paul R.
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Froböse, Michael
1
Gaubinger, Kurt
1
Kaapke, Andreas
1
Kindermann, Harald
1
Reinecke, Sven
1
Stadelmann, Martin
1
Tomczak, Torsten
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Werani, Thomas
1
Wolter, Sven
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ECONIS (ZBW)
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Customer
Relationship
Management
: 12 CRM-Best Practice-Fallstudien zu Prozessen, Organisation, Mitarbeiterführung und Technologie
Stadelmann, Martin
(
contributor
);
Wolter, Sven
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001774779
Saved in:
2
Service orientation : winning strategies and best practices
Allen, Paul R.
;
Allen, Paul
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003187869
Saved in:
3
Praxisorientiertes Business-to-Business-Marketing : Grundlagen und Fallstudien aus Unternehmen
Werani, Thomas
;
Gaubinger, Kurt
;
Kindermann, Harald
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014013032
Saved in:
4
Fallstudien zum Handelsmanagement
Kaapke, Andreas
(
ed.
);
Froböse, Michael
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001377655
Saved in:
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