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~source:"econis"
~subject:"Marketing management"
~type_genre:"Bibliography included"
~type_genre:"Book section"
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Marketing management
Advertising planning
219
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Marketingmanagement
43
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Handbook of research on effective advertising strategies in the social media age
6
A master class in brand planning : the timeless works of Stephen King
4
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Measuring and managing brands
2
Branding and sustainable competitive advantage : building virtual presence
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
E-marketing ; Vol. 3
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
Handbook of research on international advertising
1
Handbook of social media management : value chain and business models in changing media markets
1
Handbuch Multi-Channel-Marketing
1
Instrumente zur Gestaltung von After Sales Services
1
Integrated brand marketing and measuring returns
1
Kellogg on marketing
1
Kulturspezifik in der europäischen Wirtschaftskommunikation
1
Lehrbuch
1
Marketing performativity : theories, practices and devices
1
Marketing-mix strategies - product strategy and promotion strategy
1
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
1
PR-Kampagnen
1
The Sage handbook of advertising
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
Unternehmen im Wandel - Change Management : mit 11 Tabellen
1
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ECONIS (ZBW)
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"Is there a gap in the market, and is there a market in the gap?" : how advertising planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Marketing performativity : theories, practices and devices
,
(pp. 37-60)
.
2017
Persistent link: https://www.econbiz.de/10011616285
Saved in:
2
The use of myths as an advertisement strategy at the age of social media
Kilinc, Ugur
- In:
Handbook of research on effective advertising …
,
(pp. 406-415)
.
2015
Persistent link: https://www.econbiz.de/10011283737
Saved in:
3
Digital advertising practices and its impacts on students : an application in the public and private universities in Turkey
Kircova, Ibrahim
;
Cinar, Dilaysu
- In:
Handbook of research on effective advertising …
,
(pp. 388-405)
.
2015
Persistent link: https://www.econbiz.de/10011283738
Saved in:
4
Identity is what we sell
Horn, Anette
;
Horn, Peter
- In:
Handbook of research on effective advertising …
,
(pp. 213-222)
.
2015
Persistent link: https://www.econbiz.de/10011283750
Saved in:
5
The strategic planning process of social media advertising in the context of integrated marketing communication
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 148-159)
.
2015
Persistent link: https://www.econbiz.de/10011283757
Saved in:
6
On-line media planning and on-line media common measurement currencies
Basal, Bilgen
- In:
Handbook of research on effective advertising …
,
(pp. 105-124)
.
2015
Persistent link: https://www.econbiz.de/10011283759
Saved in:
7
Social media as an advertisement tool : strategical need of being more experiential
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 52-63)
.
2015
Persistent link: https://www.econbiz.de/10011283774
Saved in:
8
Gewinnsteigerung und Forecasting durch Kampagnenoptimierung im Direktmarketing
Reinnarth, Jörg
- In:
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
,
(pp. 283-299)
.
2015
Persistent link: https://www.econbiz.de/10010488959
Saved in:
9
Kommunikationsinstrumente für After Sales Services
Pepels, Werner
-
2014
Persistent link: https://www.econbiz.de/10010457850
Saved in:
10
Management der Marketing-Kommunikation
Fuchs, Wolfgang
;
Unger, Fritz
-
2014
-
5., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014006806
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