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~source:"econis"
~subject:"Produktgestaltung"
~type:"article"
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Produktgestaltung
Innovation
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USA
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1979-1986
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Betriebskapazität
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Crawford, C. Merle
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Tellis, Gerard J.
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Journal of marketing
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Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale
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An evolutionary approach to product growth theory
Tellis, Gerard J.
;
Crawford, C. Merle
- In:
Journal of marketing
45
(
1981
)
4
,
pp. 125-132
Persistent link: https://www.econbiz.de/10002889202
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2
Key attributes of successful product development programs
Crawford, C. Merle
- In:
Rivista internazionale di scienze economiche e …
25
(
1978
)
5
,
pp. 397-412
Persistent link: https://www.econbiz.de/10002038658
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