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~source:"econis"
~subject:"Relationship marketing"
~type_genre:"Case study"
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Search: subject_exact:"Core competencies"
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Relationship marketing
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Cases on innovations in educational marketing : transnational and technological strategies
1
Schriftenreihe Strategisches Management
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The service industries journal
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ECONIS (ZBW)
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School images, school identity, and how parents select schools for their children : the case of Hong Kong
Tam, Frank Wai-ming
;
Kwan, Paula Yu-kwong
- In:
Cases on innovations in educational marketing : …
,
(pp. 87-103)
.
2011
Persistent link: https://www.econbiz.de/10009406222
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2
The core-customer concept
Öberg, Christina
- In:
The service industries journal
31
(
2011
)
15/16
,
pp. 2677-2692
Persistent link: https://www.econbiz.de/10009413554
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Ressourcenorientiertes Kundenbindungsmanagement : die Entwicklung eines analytisch-synoptischen Phasenmodells zur Identifikation, Entwicklung und Nutzung von Kundenbeziehungen
Wobbe, Dirk
-
2003
Persistent link: https://www.econbiz.de/10013431970
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