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~source:"econis"
~subject:"Sales promotion"
~type_genre:"Arbeitspapier"
~type_genre:"Systematic review"
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Search: subject_exact:"Business-to-consumer marketing"
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Sales promotion
Consumer goods marketing
41
Konsumgütermarketing
41
Deutschland
17
Germany
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Consumer behaviour
11
Konsumentenverhalten
11
Theorie
10
Theory
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Brand management
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Konsumgüterindustrie
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Schätzung
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Consumer goods industry
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Beziehungsmarketing
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Communication
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Marketingmanagement
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Viral marketing
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Virales Marketing
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China
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Bauer, Hans H.
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Chapman, Craig J.
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Görtz, Gunnar
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Haber, Tobias E.
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Steenburgh, Thomas J.
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Wilhelm, Anette
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Series: Management know-how / M
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Wismarer Diskussionspapiere
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Working papers / Harvard Business School, Division of Research
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ECONIS (ZBW)
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An investigation of earnings management through marketing actions
Chapman, Craig J.
(
contributor
); …
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2008
Persistent link: https://www.econbiz.de/10003722776
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2
Probleme und Möglichkeiten zur Bestimmung der Promotioneffizienz bei konsumentengerichteten Promotions
Wilhelm, Anette
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002114706
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3
Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2007
Persistent link: https://www.econbiz.de/10003516872
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