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~source:"econis"
~subject:"Sparkasse"
~type_genre:"Working Paper"
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Sparkasse
Bank marketing
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Bankmarketing
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Deutschland
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Germany
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Theorie
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Theory
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Beziehungsmarketing
9
Relationship marketing
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Bank
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Electronic Banking
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Electronic banking
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Estimation
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Schätzung
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Direct marketing
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Direktmarketing
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Financial services
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Finanzdienstleistung
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Advertising effects
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Demand
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Mobile Marketing
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Mobile marketing
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Nachfrage
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Psychology of advertising
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Revolvierender Kredit
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Revolving credit
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Turkey
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Türkei
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Werbepsychologie
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Monopolistischer Wettbewerb
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1992-2002
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Collection of articles of several authors
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German
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Moltrecht, Jörg
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Schöning, Stephan
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Arbeitsbericht / Leuphana Universität Lüneburg, Fakultät II Wirtschafts-, Verhaltens- und Rechtswissenschaften
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ECONIS (ZBW)
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Vertriebsorientierte Neuausrichtung von Sparkassen im Geschäft mit Firmenkunden
Schöning, Stephan
;
Moltrecht, Jörg
-
2008
-
Stand: Februar 2008
Persistent link: https://www.econbiz.de/10003706398
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