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~source:"econis"
~subject:"Sponsorship"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
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Search: subject_exact:"Corporate image"
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Sponsorship
Corporate reputation
847
Firmenimage
847
Deutschland
161
Germany
161
Öffentlichkeitsarbeit
155
Public relations
154
Brand management
126
Markenführung
126
Unternehmenskultur
102
Corporate culture
101
Corporate Social Responsibility
97
Corporate social responsibility
97
Reputation
80
HR marketing
74
Personalmarketing
74
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59
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59
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44
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44
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43
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42
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42
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Theory
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Evangelisti Allori, Paola
2
Garzone, Giuliana
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Richter, Brian Kelleher
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Baeza, Steve
1
Binsardi, Arnaz
1
Grunberg, Bastian
1
Handel-Jung, Gabriele
1
Hidalgo Carbone, Daniela Cecilia
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Hoffmeyer, Hermann Christoph
1
Kahuni, Abel Tasiyana
1
Klein-Bölting, Ralf
1
Lemân, Fritjof
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Lund, Ragnar
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Maurer, Fabian
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Meyer, Jörn-Axel
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1
Poblete Gutierrez, Leandro Rodrigo
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1
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
2
Corporate reputation review : an international journal
1
EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Flensburger Forschungsbeiträge zu kleinen und mittleren Unternehmen ; 2
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of quality and service sciences
1
Linguistic insights : li ; studies in language and communication
1
Strategies in sports marketing : technologies and emerging trends
1
Wirtschaftswissenschaft
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ECONIS (ZBW)
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1
Der Preis der Einflussnahme
Richter, Brian Kelleher
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
6
,
pp. 76-82
Persistent link: https://www.econbiz.de/10011300286
Saved in:
2
Do business and politics mix?
Richter, Brian Kelleher
- In:
Harvard business review : HBR
92
(
2014
)
11
,
pp. 133-137
Persistent link: https://www.econbiz.de/10010429196
Saved in:
3
Krisen im Sport und ihre Imagewirkung auf die Sponsoren : effektives Krisenmanagement von Sportsponsoren
Lemân, Fritjof
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010355893
Saved in:
4
Effect of image transmission in sports sponsorships in Chile
Hidalgo Carbone, Daniela Cecilia
;
Poblete Gutierrez, …
- In:
Strategies in sports marketing : technologies and …
,
(pp. 219-237)
.
2014
Persistent link: https://www.econbiz.de/10010362964
Saved in:
5
Corporate identity and image promotion through sponsoring international sports events : a view from the Web
Evangelisti Allori, Paola
- In:
Discourse, identities and genres in corporate …
,
(pp. 75-97)
.
2010
Persistent link: https://www.econbiz.de/10009013075
Saved in:
6
Multiple sponsorships and advertising in the discursive construction of corporate identity
Garzone, Giuliana
- In:
Discourse, identities and genres in corporate …
,
(pp. 51-74)
.
2010
Persistent link: https://www.econbiz.de/10009013076
Saved in:
7
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Evangelisti Allori, Paola
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008937214
Saved in:
8
Co-creating value in sponsorship relations : the case of the Royal Swedish Opera
Lund, Ragnar
- In:
International journal of quality and service sciences
2
(
2010
)
1
,
pp. 113-127
Persistent link: https://www.econbiz.de/10003969063
Saved in:
9
Guilty by association : image "spill-over" in corporate co-branding
Kahuni, Abel Tasiyana
;
Rowley, Jennifer
;
Binsardi, Arnaz
- In:
Corporate reputation review : an international journal
12
(
2009/10
)
1
,
pp. 52-63
Persistent link: https://www.econbiz.de/10003849785
Saved in:
10
Impact of sponsorship on consumer brand perception : state of research and a case study in the wealth management industry
Mira, Lukas
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003788548
Saved in:
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