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~source:"econis"
~subject:"Sponsorship"
~type_genre:"Case study"
~type_genre:"Working Paper"
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Search: subject_exact:"Corporate image"
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Sponsorship
Corporate reputation
374
Firmenimage
374
Reputation
80
Deutschland
65
Germany
65
Theorie
65
Theory
65
Brand management
55
Markenführung
55
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39
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38
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38
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38
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36
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35
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32
Corporate social responsibility
32
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24
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24
HR marketing
22
Personalmarketing
22
reputation
22
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21
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19
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Krisenmanagement
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Garzone, Giuliana
2
Richter, Brian Kelleher
2
Binsardi, Arnaz
1
Evangelisti Allori, Paola
1
Hoffmeyer, Hermann Christoph
1
Huber, Frank
1
Kahuni, Abel Tasiyana
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Klatte, Faye
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Lemân, Fritjof
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Center of Market Oriented Product and Production Management
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Corporate reputation review : an international journal
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of quality and service sciences
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Linguistic insights : li ; studies in language and communication
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Wirtschaftswissenschaft
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ECONIS (ZBW)
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1
Der Preis der Einflussnahme
Richter, Brian Kelleher
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
6
,
pp. 76-82
Persistent link: https://www.econbiz.de/10011300286
Saved in:
2
Do business and politics mix?
Richter, Brian Kelleher
- In:
Harvard business review : HBR
92
(
2014
)
11
,
pp. 133-137
Persistent link: https://www.econbiz.de/10010429196
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3
Krisen im Sport und ihre Imagewirkung auf die Sponsoren : effektives Krisenmanagement von Sportsponsoren
Lemân, Fritjof
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010355893
Saved in:
4
Multiple sponsorships and advertising in the discursive construction of corporate identity
Garzone, Giuliana
- In:
Discourse, identities and genres in corporate …
,
(pp. 51-74)
.
2010
Persistent link: https://www.econbiz.de/10009013076
Saved in:
5
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Evangelisti Allori, Paola
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008937214
Saved in:
6
Co-creating value in sponsorship relations : the case of the Royal Swedish Opera
Lund, Ragnar
- In:
International journal of quality and service sciences
2
(
2010
)
1
,
pp. 113-127
Persistent link: https://www.econbiz.de/10003969063
Saved in:
7
Guilty by association : image "spill-over" in corporate co-branding
Kahuni, Abel Tasiyana
;
Rowley, Jennifer
;
Binsardi, Arnaz
- In:
Corporate reputation review : an international journal
12
(
2009/10
)
1
,
pp. 52-63
Persistent link: https://www.econbiz.de/10003849785
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8
Impact of sponsorship on consumer brand perception : state of research and a case study in the wealth management industry
Mira, Lukas
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003788548
Saved in:
9
Business goes Broadway : Kultursponsoring und die Konsequenzen für die Kunst
Huber, Frank
;
Matthes, Isabel
;
Vetter, Vanessa
;
Klatte, Faye
-
2008
Persistent link: https://www.econbiz.de/10003752792
Saved in:
10
Der Einfluss des Sponsorings auf das Mitarbeiterverhalten
Hoffmeyer, Hermann Christoph
-
2007
Persistent link: https://www.econbiz.de/10003659931
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