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~source:"econis"
~subject:"USA"
~type_genre:"Bibliography included"
~type_genre:"Textbook"
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Advertising management
Jugenheimer, Donald W.
;
Kelley, Larry D.
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2009
Persistent link: https://www.econbiz.de/10003736974
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2
Cases in advertising management
Kelley, Larry D.
;
Jugenheimer, Donald W.
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2009
Persistent link: https://www.econbiz.de/10003752229
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3
Essentials of contemporary advertising
Arens, William F.
;
Schaefer, David H.
-
2007
Persistent link: https://www.econbiz.de/10003189623
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4
Die Bedeutung der Rating-Analyse für deutsche Unternehmen
Kniese, Wolfgang
-
1996
Persistent link: https://www.econbiz.de/10000930929
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