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~source:"econis"
~subject:"Werbeträger"
~subject:"Zielgruppe"
~type_genre:"Book section"
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Search: subject_exact:"Werbebotschaft"
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Werbeträger
Zielgruppe
Advertising planning
207
Werbeplanung
207
Marketing management
37
Marketingmanagement
37
Advertising effects
33
Internet marketing
33
Online-Marketing
33
Werbewirkung
33
Deutschland
32
Germany
32
Advertising media
25
Advertising industry
23
Werbewirtschaft
23
Public relations
21
Öffentlichkeitsarbeit
21
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17
Brand management
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Beziehungsmarketing
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7
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Pepels, Werner
3
Bruhn, Manfred
2
King, Stephen
2
Nyren, Chuck
2
Aggarwal, Sugandha
1
Beckmann, Klaus J.
1
Benavides, Cristóbal
1
Canbazoglu, Ruziye
1
Cauberghe, Verolien
1
Cornelis, Erlinde
1
Dabic, Marina
1
Dahlén, Micael
1
Danaher, Peter J.
1
Dierks, Sven
1
Eisend, Martin
1
Elste, Ina
1
Grether, Mark
1
Grimm, Sebastian
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Grimmer, Thorsten
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Gupta, Anshu
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Hegge, Ulrich
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Jha, P. C.
1
Jörg, Gerhard
1
Kliment, Tibor
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Kloevekorn-Norgall, Kristian
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Knoll, Silke
1
Koch, Jörg
1
Kratel, Harald
1
Langweg, Armin
1
Lea-Greenwood, Gaynor
1
Lohmüller, Thilo
1
Lürssen, Jürgen
1
Malthouse, Edward C.
1
Manik, Prerna
1
Markarian, Rosa
1
Muhl, Hendrik
1
Nielsen, Martin
1
Pelsmacker, Patrick de
1
Raffel, Sabine
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Leitfaden Online-Marketing ; [Bd. 1]
6
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
A master class in brand planning : the timeless works of Stephen King
2
Handbuch Kommunikationsmanagement
2
Handbuch der Marktforschung
2
Organisation und praktische Anwendung
2
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Breaking new ground in theory and practice
1
Case study and review
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Fashion marketing
1
Handbook of social media management : value chain and business models in changing media markets
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Instrumente zur Gestaltung von After Sales Services
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Kulturmarketing
1
Kulturspezifik in der europäischen Wirtschaftskommunikation
1
Management and innovation in the media industry
1
Measuring and managing brands
1
Mobilität und Marketing : wie und warum das Marketing mobil wird
1
Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
1
The Sage handbook of advertising
1
The silver market phenomenon : business opportunities in an era of demographic change
1
The silver market phenomenon : marketing and innovation in the aging society
1
Theorie und Praxis der Werbung in den Massenmedien
1
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ECONIS (ZBW)
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1
Kommunikationsinstrumente für After Sales Services
Pepels, Werner
-
2014
Persistent link: https://www.econbiz.de/10010457850
Saved in:
2
Ansatzpunkte der Werbepolitik zur Förderung emotionaler Kundenbindung im Facheinzelhandel : dargestellt am Beispiel TROTHE OPTIK
Elste, Ina
;
Kloevekorn-Norgall, Kristian
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 373-403)
.
2013
Persistent link: https://www.econbiz.de/10009774628
Saved in:
3
Kampagnenadaption vs. Textadaption : Abstraktionsebenen der Integrierten Marketingkommunikation
Nielsen, Martin
- In:
Kulturspezifik in der europäischen Wirtschaftskommunikation
,
(pp. 13-31)
.
2013
Persistent link: https://www.econbiz.de/10009747391
Saved in:
4
How to engage the audience? : a study on using Twitter to engage newspaper readers
Weezel, Aldo van
;
Benavides, Cristóbal
- In:
Handbook of social media management : value chain and …
,
(pp. 703-713)
.
2013
Persistent link: https://www.econbiz.de/10009763867
Saved in:
5
How does shifting ad budgets impact trust in advertising media?
Eisend, Martin
;
Knoll, Silke
;
Schmidt, Susanne
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 353-363)
.
2012
Persistent link: https://www.econbiz.de/10009748086
Saved in:
6
Creative media choice as a marketing signal
Rosengren, Sara
;
Dahlén, Micael
- In:
Current insights and future trends : [extended versions …
,
(pp. 343-351)
.
2012
Persistent link: https://www.econbiz.de/10009748087
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7
The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 69-79)
.
2012
Persistent link: https://www.econbiz.de/10009748175
Saved in:
8
Advertising agencies : the most calcified part of the process
Nyren, Chuck
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 249-262)
.
2011
Persistent link: https://www.econbiz.de/10008746321
Saved in:
9
The response surface process for optimal allocation of media budgets
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Breaking new ground in theory and practice
,
(pp. 395-406)
.
2011
Persistent link: https://www.econbiz.de/10009380997
Saved in:
10
Optimal advertisement planning on online news media
Gupta, Anshu
;
Manik, Prerna
;
Aggarwal, Sugandha
;
Jha, P. C.
-
2011
Persistent link: https://www.econbiz.de/10009719392
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