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~source:"econis"
~subject:"Werbeträger"
~subject:"Zielgruppe"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Werbebotschaft"
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Werbeträger
Zielgruppe
Advertising planning
20
Werbeplanung
20
Marketing management
7
Marketingmanagement
7
Werbung
7
Advertising
6
Deutschland
6
Germany
6
Advertising effects
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Marketing
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Werbewirkung
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Psychology of advertising
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Werbepsychologie
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Beziehungsmarketing
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Internet marketing
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Online-Marketing
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Welt
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World
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Öffentlichkeitsarbeit
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28.09.1998
1
Advertising media
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Body weight
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Brand management
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Celebrity endorsement
1
Celebrity-Werbung
1
Collective bargaining
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Graue Literatur
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Baetzgen, Andreas
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Moskowitz, Marina
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Schweitzer, Marlis
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ECONIS (ZBW)
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1
Brand Planning : starke Strategien für Marken und Kampagnen
Baetzgen, Andreas
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10009383109
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2
Testimonial advertising in the American marketplace : emulation, identity, community
Schweitzer, Marlis
(
contributor
); …
-
2009
Persistent link: https://www.econbiz.de/10003846393
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