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~source:"econis"
~subject:"Werbewirkung"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Cause-related marketing"
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Werbewirkung
Cause-Related Marketing
32
Cause-related marketing
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Corporate Social Responsibility
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Lee, Eun Mi
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Communicating corporate social responsibility : perspectives and practice
1
Green advertising and the reluctant consumer
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ECONIS (ZBW)
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Quid pro quo? : Dutch and German consumer responses to conditional and unconditional corporate giving initiatives in advertising
Planken, Brigitte Chantal
;
Verheijen, Steef
- In:
Communicating corporate social responsibility : …
,
(pp. 405-424)
.
2014
Persistent link: https://www.econbiz.de/10010346502
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Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
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