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~source:"econis"
~type:"article"
~type_genre:"Conference proceedings"
~type_genre:"Reprint"
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00.01.1986
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Brand management ; Vol. 1
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ECONIS (ZBW)
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Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.
;
Sethuraman, Raj
-
2010
Persistent link: https://www.econbiz.de/10003924129
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When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
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3
Success factors of line extensions of fast-moving consumer goods
Nijssen, E. J.
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2010
Persistent link: https://www.econbiz.de/10003924415
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Dialektik von hoher Erneuerungsrate und langer Nutzungsdauer bei industriellen Konsumgütern
Ehlert, Hilka
- In:
Wirtschaftswissenschaft
34
(
1986
)
7
,
pp. 1052-1057
Persistent link: https://www.econbiz.de/10001021354
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