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Search: person:"Crawford, C. Merle"
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Innovation
6
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1979-1986
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Crawford, C. Merle
11
Tellis, Gerard J.
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Business horizons
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Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale
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ECONIS (ZBW)
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1
New product failure rates : a reprise
Crawford, C. Merle
- In:
Research management
30
(
1987
)
4
,
pp. 20-24
Persistent link: https://www.econbiz.de/10001047473
Saved in:
2
Evaluating new products : a system, not an act
Crawford, C. Merle
- In:
Business horizons
29
(
1986
)
6
,
pp. 48-55
Persistent link: https://www.econbiz.de/10001029128
Saved in:
3
The technological innovation controversy
Crawford, C. Merle
;
Tellis, Gerard J.
- In:
Business horizons
24
(
1981
)
4
,
pp. 76-88
Persistent link: https://www.econbiz.de/10003520635
Saved in:
4
An evolutionary approach to product growth theory
Tellis, Gerard J.
;
Crawford, C. Merle
- In:
Journal of marketing
45
(
1981
)
4
,
pp. 125-132
Persistent link: https://www.econbiz.de/10002889202
Saved in:
5
Key attributes of successful product development programs
Crawford, C. Merle
- In:
Rivista internazionale di scienze economiche e …
25
(
1978
)
5
,
pp. 397-412
Persistent link: https://www.econbiz.de/10002038658
Saved in:
6
Marketing research and the new product failure rate
Crawford, C. Merle
- In:
Journal of marketing
41
(
1977
)
2
,
pp. 51-61
Persistent link: https://www.econbiz.de/10002038669
Saved in:
7
Needed : a new look at retailer horizontal cooperation
Crawford, C. Merle
- In:
Journal of retailing
46
(
1970
)
2
,
pp. 64-76, 87-88
Persistent link: https://www.econbiz.de/10002038676
Saved in:
8
Product development : Today's most common mistakes
Crawford, C. Merle
- In:
University of Michigan business review
29
(
1977
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10002038683
Saved in:
9
A shotgun marriage of mathematics and marketing?
Crawford, C. Merle
- In:
Business horizons
9
(
1966
)
2
,
pp. 37-48
Persistent link: https://www.econbiz.de/10002038693
Saved in:
10
The trajectory theory of goal-setting for products
Crawford, C. Merle
- In:
Analytical viewpoints in marketing management
,
(pp. 151-167)
.
1968
Persistent link: https://www.econbiz.de/10002038703
Saved in:
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