//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~type_genre:"Fallstudie"
~type_genre:"Reprint"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsumgüter"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer goods
18
Konsumgüter
18
Theorie
6
Theory
6
USA
6
United States
6
Consumer behaviour
5
Consumption theory
5
Konsumentenverhalten
5
Konsumtheorie
5
Brand management
4
Markenführung
4
Brand
3
Markenartikel
3
Consumer goods industry
2
Consumer goods marketing
2
Deutschland
2
Game theory
2
Germany
2
Innovation
2
Konsumgüterindustrie
2
Konsumgütermarketing
2
Lieferkette
2
Marketing management
2
Marketingmanagement
2
Product life cycle
2
Produktlebenszyklus
2
Spieltheorie
2
Supply chain
2
Transaction costs
2
Transaktionskosten
2
1968-1987
1
1978-1989
1
Abfallvermeidung
1
Allgemeines Gleichgewicht
1
Altruism
1
Altruismus
1
Arzneimittel
1
Betriebliche Liquidität
1
Bevölkerungsstruktur
1
more ...
less ...
Type of publication
All
Book / Working Paper
10
Article
9
Type of publication (narrower categories)
All
Fallstudie
Reprint
Sammlung
Article in journal
672
Aufsatz in Zeitschrift
672
Graue Literatur
353
Non-commercial literature
353
Arbeitspapier
251
Working Paper
251
Hochschulschrift
123
Aufsatz im Buch
117
Book section
117
Thesis
91
Collection of articles of several authors
33
Sammelwerk
33
Amtsdruckschrift
27
Government document
27
Bibliografie enthalten
22
Bibliography included
22
Statistik
18
Aufsatzsammlung
17
Statistics
17
Konferenzschrift
14
Case study
10
Conference proceedings
8
Conference paper
7
Konferenzbeitrag
7
Collection of articles written by one author
6
Market information
6
Marktinformation
6
Mehrbändiges Werk
3
Multi-volume publication
3
Rezension
3
Advisory report
2
Bericht
2
Forschungsbericht
2
Gutachten
2
No longer published / No longer aquired
2
Amtliche Publikation
1
Biografie
1
more ...
less ...
Language
All
English
16
German
3
Author
All
Aaker, Jennifer
1
Alexander, David L.
1
Beaulieu, J. Joseph
1
Brasel, S. Adam
1
Cai, Jinyong
1
Chah, Eun-young
1
Fournier, Susan
1
Gokhale, Jagadeesh
1
Haan, Job de
1
Hendel, Igal
1
Hennig, Alexander
1
Hey, Christian
1
Jocz, Katherine E.
1
Kerin, Roger A.
1
Kisperska-Moron, Danuta
1
Koch, Walter J.
1
Kostecki, Michel M.
1
Lynch, John G.
1
Masoumi, Amir H.
1
Nagurney, Anna
1
Nagurney, Ladimer S.
1
Nijssen, E. J.
1
Nishiyama, Kohei
1
Ogawa, Susumu
1
Padma, R.
1
Quelch, John A.
1
Scherer, Roland
1
Sethuraman, Raj
1
Sharma, Pawan Kumar
1
Strum, Brad Everett
1
Wang, Qing
1
Yu, Min
1
more ...
less ...
Institution
All
EURES, Institut für Regionale Studien in Europa Schleicher-Tappeser <Freiburg im Breisgau>
1
Verlag Dr. Kovač
1
Published in...
All
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Brand management ; Vol. 3
1
Cases on branding strategies and product development : successes and pitfalls
1
Gabler Research
1
International journal of production economics
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
1
MSI reports : working paper series
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Springer briefs in optimization
1
The durable use of consumer products : new options for business and consumption
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ostmarken im deutschen Lebensmitteleinzelhandel
Hennig, Alexander
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012228056
Saved in:
2
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
Saved in:
3
Networks against time : supply chain analytics for perishable products
Yu, Min
;
Masoumi, Amir H.
;
Nagurney, Ladimer S.
-
2013
Persistent link: https://www.econbiz.de/10009785694
Saved in:
4
Improving supply chain performance to satisfy final customers : "Leagile" experiences of a polish distributor
Kisperska-Moron, Danuta
;
Haan, Job de
- In:
International journal of production economics
133
(
2011
)
1
,
pp. 127-134
Persistent link: https://www.econbiz.de/10009238755
Saved in:
5
Die outgesourcte Identität : Entwurf einer Strategie für die Symbolökonomie
Koch, Walter J.
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008650666
Saved in:
6
Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.
;
Sethuraman, Raj
-
2010
Persistent link: https://www.econbiz.de/10003924129
Saved in:
7
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
8
Success factors of line extensions of fast-moving consumer goods
Nijssen, E. J.
-
2010
Persistent link: https://www.econbiz.de/10003924415
Saved in:
9
Marketing and durable use of consumer products : a framework for inquiry
Kostecki, Michel M.
- In:
The durable use of consumer products : new options for …
,
(pp. 1-28)
.
2010
Persistent link: https://www.econbiz.de/10009125395
Saved in:
10
Government adoption of sales promotions : an initial appraisal
Quelch, John A.
;
Jocz, Katherine E.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10008759851
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->