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~source:"econis"
~type_genre:"Fallstudie"
~type_genre:"Sammelwerk"
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Fernsehwerbung
12
Television advertising
12
USA
6
United States
6
Fernsehprogramm
5
Television programme
5
Advertising effects
4
Werbewirkung
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10.10.1997
1
Absatz
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Birnbaum, Daniel
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Blind, Sofia
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Büchel, Bernhard
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Friedrichsen, Mike
1
Galak, Jeff
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Huber, Frank
1
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Pethig, Rüdiger
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Vogel, Johannes
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Eastern economic journal
1
Global advertising practice in a borderless world
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Implementing new business models in for-profit and non-profit organizations : technologies and applications
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
The journal of media economics
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Ökonomie der audiovisuellen Medien
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ECONIS (ZBW)
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1
Advertising market in Central and Eastern Europe : case study of advertising market in Poland
Domański, Tomasz
- In:
Global advertising practice in a borderless world
,
(pp. 114-126)
.
2017
Persistent link: https://www.econbiz.de/10011668020
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2
A model for predicting advertising quality as a key to driving sales growth : how television advertising quality affected McDonald's sales growth over six years
Young, Charles
;
Page, Adam
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 393-397
Persistent link: https://www.econbiz.de/10010481194
Saved in:
3
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
Saved in:
4
Werbung gegen Pepsi und Coke
Birnbaum, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 70-77
Persistent link: https://www.econbiz.de/10010256906
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5
Modeling multi-criteria promotional strategy based on fuzzy goal programming
Mangaraj, B. K.
- In:
Implementing new business models in for-profit and …
,
(pp. 246-265)
.
2011
Persistent link: https://www.econbiz.de/10009126074
Saved in:
6
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
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7
Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank
;
Vogel, Johannes
;
Lennartz, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003747597
Saved in:
8
Choice versus chance : using brand equity theory to explore TV audience lead-in effects, a case study
McDowell, Walter
;
Sutherland, John
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10001513103
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9
Fernsehen
Mühl-Benninghaus, Wolfgang
(
ed.
);
Zerdick, Axel
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001461508
Saved in:
10
Fernsehwerbung : theoretische Analysen und empirische Befunde
Friedrichsen, Mike
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001406293
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