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~source:"econis"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammelwerk"
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Fernsehwerbung
5
Television advertising
5
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Germany
3
Television programme
3
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2
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10.10.1997
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International journal of advertising : the quarterly review of marketing communications
1
International journal of sport finance
1
Ökonomie der audiovisuellen Medien
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ECONIS (ZBW)
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Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
2
Factors determining TV soccer viewing : does uncertainty of outcome really matter?
Pérez, Leví
;
Puente, Víctor
;
Rodríguez, Plácido
- In:
International journal of sport finance
12
(
2017
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011702891
Saved in:
3
Fernsehen
Mühl-Benninghaus, Wolfgang
(
ed.
);
Zerdick, Axel
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001461508
Saved in:
4
Fernsehwerbung : theoretische Analysen und empirische Befunde
Friedrichsen, Mike
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001406293
Saved in:
5
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
Pethig, Rüdiger
(
ed.
);
Blind, Sofia
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10014268014
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