Stahl, Moritz; Zarco-Jasso, Hugo; Miralles, Francesc - In: Journal of open innovation : technology, market, and … 9 (2023) 1, pp. 1-14
Startups play a crucial role in introducing radical innovations and need to maintain a high level of product innovativeness (PI) to consolidate their business models and remain competitive. However, startups often face challenges and limitations that hinder their PI efforts and require external...