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Consumer behaviour
101
Konsumentenverhalten
101
Eye-tracking
88
eye-tracking
63
Experiment
49
Perception
35
Wahrnehmung
35
Advertising effects
34
Werbewirkung
34
Advertising
21
Internet marketing
21
Online-Marketing
21
Werbung
21
Decision
17
Entscheidung
16
Visual attention
16
Brand management
15
Markenführung
15
Attention
13
Game theory
13
Spieltheorie
13
Social Web
12
Social web
12
Cognition
11
Kognition
11
Viral marketing
10
Virales Marketing
10
Brand
9
Markenartikel
9
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9
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9
Zahlungsbereitschaftsanalyse
9
Online retailing
8
Online-Handel
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visual attention
8
Brand image
7
Markenimage
7
Visual perception
7
Visuelle Wahrnehmung
7
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158
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11
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11
Graue Literatur
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10
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4
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4
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English
167
German
3
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Bigné Alcañiz, J. Enrique
6
Polonio, Luca
6
Behe, Bridget K.
5
Hausfeld, Jan
5
Coricelli, Giorgio
4
Di Guida, Sibilla
4
Palma, Marco A.
4
Ruiz Mafe, Carla
4
Bae, Mikyeung
3
Balcombe, Kelvin G.
3
Fischbacher, Urs
3
Fraser, Iain M.
3
Huddleston, Patricia T.
3
McSorley, Eugene
3
Oppewal, Harmen
3
Yang, Shuai
3
Alós-Ferrer, Carlos
2
Badenes-Rocha, Alberto
2
Bellman, Steven
2
Bogomolova, Svetlana
2
Busch, Gesa
2
Camerer, Colin
2
Chen, Sixing
2
Chen, Yasheng
2
Foulsham, Tom
2
Funaki, Yukihiko
2
Grigaliūnaitė, Viktorija
2
Huddleston, Patricia
2
Jardim, William Carvalho
2
Jin, Jia
2
Kaminska, Olena
2
Krucien, Nicolas
2
Ladeira, Wagner Junior
2
Lamberz, Julia
2
Li, Shu
2
Litfin, Thorsten
2
Meeh-Bunse, Gunther
2
Minahan, Stella
2
Nayga, Rodolfo M.
2
Pilelienė, Lina
2
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Journal of business research : JBR
14
Journal of retailing and consumer services
7
Journal of economic behavior & organization : JEBO
5
Games and economic behavior
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of advertising : the review of marketing communications
4
Journal of behavioral decision making
4
Psychology & marketing
4
Electronic commerce research
3
Experimental economics : a journal of the Economic Science Association
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing
2
European journal of marketing : EJM
2
European research studies
2
German journal of agricultural economics : GJAE
2
ISER working paper series
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of market research
2
International journal of wine business research
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of management information systems : JMIS
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing
2
Journal of the Economic Science Association : a companion journal to Experimental economics
2
Research paper series / Thurgau Institute of Economics and Department of Economics at the University of Konstanz
2
The journal of brand management : an international journal
2
Tourism management : research, policies, practice
2
Accounting and finance
1
Accounting horizons : a quarterly publication of the American Accounting Association
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Behavioral research in accounting
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Central European business review : CEBR
1
China journal of accounting studies
1
Discussion paper / Tinbergen Institute
1
Discussion papers of the Max Planck Institute for Research on Collective Goods
1
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ECONIS (ZBW)
RePEc
25
EconStor
23
USB Cologne (business full texts)
4
Other ZBW resources
2
BASE
1
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1
A magic leap in tourism : intended and realized experience of head-mounted augmented reality in a museum context
Bird, Jonathan M.
;
Smart, Philip A.
;
Harris, David J.
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1427-1447
Persistent link: https://www.econbiz.de/10014368588
Saved in:
2
Wine label design proposals : an
eye-tracking
study to analyze consumers' visual attention and preferences
Barbierato, Elena
;
Berti, Danio
;
Ranfagni, Silvia
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 365-389
Persistent link: https://www.econbiz.de/10014335883
Saved in:
3
An
eye-tracking
study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
Zahmati, Majid
;
Azimzadeh, Seyed Morteza
;
Sotoodeh, …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1665-1676
Persistent link: https://www.econbiz.de/10014383109
Saved in:
4
Utilising physiological data for augmenting travel choice models : methodological frameworks and directions of future research
Hancock, Thomas O.
;
Choudhury, Charisma F.
- In:
Transport reviews : a transnational transdisciplinary …
43
(
2023
)
5
,
pp. 838-866
Persistent link: https://www.econbiz.de/10014323467
Saved in:
5
The joint effect of investors' trait scepticism and the familiarity and readability of key audit matters on the communicative value of audit reports
Xu, Xin
;
Ye, Fengying
;
Chen, Yasheng
- In:
China journal of accounting studies
11
(
2023
)
1
,
pp. 1-28
issues discussed in the KAM. Additionally, using an
eye-tracking
device, we find that the communicative value of audit …
Persistent link: https://www.econbiz.de/10014316846
Saved in:
6
Gazing through the bubble : an experimental investigation into financial risk-taking using
eye-tracking
Toma, Filip-Mihai
;
Cepoi, Cosmin-Octavian
;
Kubinschi, …
- In:
Financial innovation : FIN
9
(
2023
)
1
,
pp. 1-27
, depending on the presented visual stimuli. Using
eye-tracking
data, we investigated the effects of arousal, attention, and …
Persistent link: https://www.econbiz.de/10014288934
Saved in:
7
Keeping an eye on cost : what can eye tracking tell us about attention to cost information in discrete choice experiments?
Genie, Mesfin G.
;
Ryan, Mandy
;
Krucien, Nicolas
- In:
Health economics
32
(
2023
)
5
,
pp. 1101-1119
Persistent link: https://www.econbiz.de/10014278032
Saved in:
8
Effective domestic tourism advertising layout : lithuanian perspective
Grigaliūnaitė, Viktorija
;
Pilelienė, Lina
- In:
Central European business review : CEBR
12
(
2023
)
5
,
pp. 93-116
Persistent link: https://www.econbiz.de/10014525460
Saved in:
9
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and
eye-tracking
measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
10
Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page
Šola, Hedda Martina
;
Mikac, Mirta
;
Rončević, Ivana
- In:
Journal of innovation & knowledge : JIK
7
(
2022
)
1
,
pp. 1-9
increase attention on their Facebook pages. A neuroscience approach using an
eye-tracking
device was used to gain insight into …
Persistent link: https://www.econbiz.de/10013166612
Saved in:
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