Yang, Guochao; Wei, Shuang; Chen, Kejing; Ren, Yingying - In: China journal of accounting research : CJAR 16 (2023) 3, pp. 1-28
When negative media coverage causes reputational crises, companies must find suitable tools to repair their reputation and reverse their negative image. As a CSR activity with political- and livelihood-related implications, targeted poverty alleviation may be an effective tool. Using data on...