Moschko, Lukas; Blazevic, Vera; Piller, Frank T. - In: Journal of Product Innovation Management 40 (2023) 4, pp. 506-529
Digital manufacturing technologies offer many opportunities for established companies to innovate. They promote data … differentiation opportunities. However, many digital innovation projects in manufacturing fall short of their initial ambitions and … result in incremental improvements to an existing manufacturing system, if at all. To understand the reasons for the …