Pamfilie, Rodica; Croitoru, Adina-Gabriela - In: Amfiteatru Economic Journal 20 (2018) Special Issue No. 12, pp. 1029-1039
consumers, bringing competitive advantages, especially by increasing their loyalty. As a result, brand management is an area of … article addresses aspects of design and design thinking, as elements that support a successful brand management, taking the … connection between design, design thinking and brand management by correlating two studies, one of them conducted among consumers …