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The Role of Ambidexterity in Marketing Strategy
Implementation
: Resolving the Exploration-Exploitation Dilemma
Prange, Christiane
;
Schlegelmilch, Bodo B.
- In:
BuR - Business Research
2
(
2009
)
2
,
pp. 215-240
research, tools and procedures are identified to overcome marketing dilemmas and support strategy
implementation
by drawing on …
Persistent link: https://www.econbiz.de/10010421343
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