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~source:"econstor"
~subject:"Social marketing"
~subject:"social marketing"
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Social marketing
social marketing
Social Marketing
5
Konsumentenverhalten
2
Airbnb
1
Akzeptanzforschung
1
Bildungsgerechtigkeit
1
Bildungsungleichheit
1
Choice architecture
1
Circular economy
1
Compromise effect
1
Consumer choice
1
Corporate Social Responsibiliy
1
Corporate social responsibility
1
Deutschland
1
Ethik
1
Fairtrade-Siegel
1
Feldforschung
1
Field experiment
1
GHG emission reductions
1
Health campaign
1
Markenattribute
1
Markenbild
1
Markennutzen
1
Markensteuerrad
1
Markentonalität
1
Marketing
1
Marktposition
1
Meinung
1
Message framing
1
Online recommendation behavior
1
Philanthropie
1
Philanthropy
1
Philippines
1
Teach First
1
Teach First Deutschland
1
Teach for All
1
Word-of-mouth
1
audience situation
1
cause-related marketing
1
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English
5
Portuguese
1
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Baclay, J. Richelcyn M.
1
Borawska, Anna
1
Choo, Wei Chong
1
Duque, Richelle G.
1
Gong, Xi Yun
1
Huang, Tao
1
Karbowski, Adam
1
Melo, Valdir
1
Ronsing, Aisha-Aziza A.
1
Roque, Patricia Margarita S.
1
Serrano, Grace Kathleen T.
1
Tumlos, Jenina Olivia A.
1
Wong, John Q.
1
Yang, Dong-jenn
1
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Economic and Environmental Studies (E&ES)
1
European Research on Management and Business Economics (ERMBE)
1
International Journal of Management, Economics and Social Sciences (IJMESS)
1
Kwartalnik Nauk o Przedsiębiorstwie
1
PIDS Discussion Paper Series
1
Texto para Discussão
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EconStor
ECONIS (ZBW)
1,249
RePEc
87
USB Cologne (EcoSocSci)
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1
Recommend or not: A comparative analysis of customer reviews to uncover factors influencing explicit online recommendation behavior in peer-to-peer accommodation
Gong, Xi Yun
;
Huang, Tao
;
Choo, Wei Chong
- In:
European Research on Management and Business Economics …
30
(
2024
)
1
,
pp. 1-18
In the fiercely competitive landscape of the peer-to-peer accommodation platform Airbnb, understanding customers' online recommendation behavior is essential for optimizing competitiveness and harnessing the potential of electronic word-of-mouth. This study aims to provide comprehensive insights...
Persistent link: https://www.econbiz.de/10014525657
Saved in:
2
The role of public awareness campaigns in sustainable development
Borawska, Anna
- In:
Economic and Environmental Studies (E&ES)
17
(
2017
)
4
,
pp. 865-877
The concept of sustainable development has been present in political discourse for many years. Striving to achieve it has become a worldwide priority. Success in this field depends not only on the right government policies. It is also a matter of society engagement. There are different direct...
Persistent link: https://www.econbiz.de/10011984312
Saved in:
3
Mecanismos para problemas de ação coletiva
Melo, Valdir
-
2014
stressed in the usual debates of public policy, they make an important contribution: influence on cultural traits (
social
…
marketing
or public sector marketing), support to morality, and physical configuration of public spaces (design). It is …
Persistent link: https://www.econbiz.de/10011372334
Saved in:
4
The Prevalence of Philippine Prescribing, Dispensing, and Use Behavior in Relation to Generic Drugs and their Risk Factors
Wong, John Q.
;
Baclay, J. Richelcyn M.
;
Duque, Richelle G.
-
2014
This study was designed to address the issue of compliance of physicians and drugstores to the provisions of Generics Act of 1988. Furthermore, it aims to explore the awareness of consumers on generic medicines to explain current trends and practices in drug prescribing, dispensing, and use. The...
Persistent link: https://www.econbiz.de/10011421339
Saved in:
5
The communication effects of audience situation and message framing on smoking cessation
Yang, Dong-jenn
- In:
International Journal of Management, Economics and …
2
(
2013
)
4
,
pp. 252-264
This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous subjects and a between-subject experiment method was...
Persistent link: https://www.econbiz.de/10010333192
Saved in:
6
Changing consumption patterns. The case of Polish health campaign ‘Drink milk. Grow to be great!’
Karbowski, Adam
- In:
Kwartalnik Nauk o Przedsiębiorstwie
11
(
2009
),
pp. 61-65
The following paper discusses the
social
marketing
campaign ‘Drink milk. Grow to be great!’. This is the successful … long term effects of the given campaign and
social
marketing
initiatives in general are included in the final parts. …
Persistent link: https://www.econbiz.de/10011430636
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