Belás, Jaroslav; Gavurova, Beata; Novotna, Lenka; … - In: Amfiteatru Economic Journal 24 (2022) 60, pp. 447-463
The main aim of the study is to examine the differences in the use of the marketing tools in the management of small … tools of the marketing mix. These tools are used to a minimal extent in construction and services. Proactive tools of the … marketing mix are mostly used in transportation and retailing, and the least in manufacturing, construction, tourism, and other …