Rodriguez, Rocio; Otero-Neira, Carmen; Svensson, Göran - In: Journal of Social Marketing 10 (2020) 2, pp. 215-242
’ sustainability initiatives. Findings: Offer insights into the foundation of sustainability endeavors and the direction of sustainable … Purpose: The research aims to describe the foundation of healthcare organizations’ past and present sustainability … sustainability endeavors. Design/methodology/approach: Based on a semi-inductive approach, judgmental sampling was applied to select …