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~source:"olc"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Professioneller Sport"
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Consumer behaviour
Konsumentenverhalten
Professioneller Sport
4
Sportmarketing
3
Sportökonomik
2
Beziehungsmarketing
1
Finanzierung
1
Frankreich
1
Fußballsport
1
Internationales Marketing
1
Markenpolitik
1
Preis
1
Rumänien
1
Sport
1
Sportveranstaltung
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Sportverband
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USA
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English
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Giroux, Marilyn
1
Pons, Frank
1
Richelieu, André
1
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International journal of business and globalisation : IJBG
1
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OLC EcoSci
ECONIS (ZBW)
675
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Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010184621
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