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German
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Knuth, Michael
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Rumpel, Franziska
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Schaefer, Michael
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NeuroPsychoEconomics
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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OLC EcoSci
ECONIS (ZBW)
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Forschung - Wer sind die treuesten Kunden? Markenloyalität und Persönlichkeit aus Sicht der Hirnforschung
Schaefer, Michael
;
Knuth, Michael
;
Rumpel, Franziska
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2013
)
2
,
pp. 63-67
Persistent link: https://www.econbiz.de/10010106447
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2
FMCG aktivieren kortikale Belohnungsareale
Rumpel, Franziska
;
Schaefer, Michael
;
Knuth, Michael
- In:
NeuroPsychoEconomics
5
(
2010
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10009951798
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