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Search: person:"Sudharshan, D."
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Sudharshan, D.
15
Furrer, Olivier
5
Gruca, Thomas S.
3
Liu, Ben Shaw-Ching
3
Alexandre, Maria Tereza
2
Kumar, K.Ravi
2
Thomas, Howard
2
Gruca, T.S.
1
Hamer, Lawrence O.
1
Krug, Jeffrey A.
1
Kumar, K.R.
1
Nath, D.
1
Petruzzi, Nicholas C.
1
Ratchford, Brian T.
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Revue française du marketing
2
The journal of services marketing
2
European journal of operational research : EJOR
1
International journal of management and decision making : IJMDM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of strategic marketing
1
Journal of strategy and management
1
Journal of the Academy of Marketing Science
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing intelligence & planning
1
Strategic management journal
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The journal of business & industrial marketing
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OLC EcoSci
ECONIS (ZBW)
24
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1
Resource configurations, generic strategies, and firm performance : exploring the parallels between resource-based and competitive strategy theories in a new industry
Furrer, Olivier
;
Sudharshan, D.
;
Thomas, Howard
; …
- In:
Journal of strategy and management
1
(
2008
)
1
,
pp. 15-40
Persistent link: https://www.econbiz.de/10009890923
Saved in:
2
The impact of resource-strategy correspondence on marketing performance - financial performance tradeoffs
Furrer, Olivier
;
Alexandre, Maria Tereza
;
Sudharshan, D.
- In:
Journal of strategic marketing
15
(
2007
)
2
,
pp. 161-184
Persistent link: https://www.econbiz.de/10007739485
Saved in:
3
A service effort allocation model for assessing customer lifetime value in service marketing
Liu, Ben Shaw-Ching
;
Petruzzi, Nicholas C.
;
Sudharshan, D.
- In:
The journal of services marketing
21
(
2007
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10007609445
Saved in:
4
Optimal response to a next generation new product introduction: to imitate or to leapfrog?
Sudharshan, D.
;
Liu, Ben Shaw-Ching
;
Ratchford, Brian T.
- In:
Managerial and decision economics : MDE ; the …
27
(
2006
)
1
,
pp. 41-62
Persistent link: https://www.econbiz.de/10006809278
Saved in:
5
Resource-based theory and its link to the global strategy, structure, and performance relationship: an integrative framework
Furrer, Olivier
;
Krug, Jeffrey A.
;
Sudharshan, D.
; …
- In:
International journal of management and decision making …
5
(
2004
)
2-3
,
pp. 99-116
Persistent link: https://www.econbiz.de/10006019936
Saved in:
6
Etudes - Coãuts d'opportunité liés à la maximisation de la performance en marketing.
Furrer, Olivier
;
Sudharshan, D.
- In:
Revue française du marketing
(
2003
)
195
,
pp. 39-52
Persistent link: https://www.econbiz.de/10007963469
Saved in:
7
Sibling Brands, Multiple Objectives, and Response to Entry: The Case of the Marion Retail Coffee Market
Gruca, Thomas S.
;
Sudharshan, D.
;
Kumar, K.Ravi
- In:
Journal of the Academy of Marketing Science
30
(
2002
)
1
,
pp. 59-69
Persistent link: https://www.econbiz.de/10006151783
Saved in:
8
Marketing mix response to entry in segmented markets
Gruca, Thomas S.
;
Sudharshan, D.
;
Kumar, K.Ravi
- In:
International journal of research in marketing : IJRM ; …
18
(
2001
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10006182301
Saved in:
9
Segmenter le marché européen des services : une approche culturelle.
Furrer, Olivier
;
Sudharshan, D.
- In:
Revue française du marketing
(
2001
)
181
,
pp. 81-96
Persistent link: https://www.econbiz.de/10007970759
Saved in:
10
Number 2 - After-service response in service quality assessment: A real-time updating model approach
Liu, Ben Shaw-Ching
;
Sudharshan, D.
;
Hamer, Lawrence O.
- In:
The journal of services marketing
14
(
2000
)
2-3
,
pp. 160-177
Persistent link: https://www.econbiz.de/10007117970
Saved in:
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