Frankel, Robert; Swanson, Scott R.; Sagan, Mariusz - In: International Journal of Management and Marketing Research 6 (2013) 2, pp. 11-20
Based on a conceptual framework provided by Keaveney (1995), the current study explores the reasons service customers switch providers and the related post-switching behaviors in five countries. Specifically, we identify statistically significant differences between the investigated nations in...