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~source:"repec"
~subject:"Biologico"
~subject:"International marketing"
~subject:"Internet marketing"
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Search: subject:"Brand management"
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brand management
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brand equity
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brand
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Barducci, Lucia
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Brasili, Cristina
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Marchese, Aldo
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Masotti, Matteo
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Machková, Hana
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Dipartimento di Scienze Statistiche "Paolo Fortunati", Alma Mater Studiorum - Università di Bologna
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La linea commerciale Vivi Verde Coop : andamenti, diffusione e prospettive future
Brasili, Cristina
;
Marchese, Aldo
;
Barducci, Lucia
; …
-
Dipartimento di Scienze Statistiche "Paolo Fortunati", …
-
2013
paper we analyze the
brand
management
strategy ViviVerde” pursued by Coop and, with an analysis of the demand elasticity of …
Persistent link: https://www.econbiz.de/10011228045
Saved in:
2
La linea commerciale Vivi Verde Coop : andamenti, diffusione e prospettive future
Brasili, Cristina
;
Marchese, Aldo
;
Barducci, Lucia
; …
-
Dipartimento di Scienze Statistiche "Paolo Fortunati", …
-
2013
paper we analyze the
brand
management
strategy ViviVerde” pursued by Coop and, with an analysis of the demand elasticity of …
Persistent link: https://www.econbiz.de/10010705955
Saved in:
3
Actual trends in International marketing (selected problems)
Machková, Hana
- In:
Acta Oeconomica Pragensia
2005
(
2005
)
2
,
pp. 49-70
the segmentation, targeting and positioning is following. International
brand
management
, the third part of the article …
Persistent link: https://www.econbiz.de/10005036286
Saved in:
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