Chang, Hsin Hsin; Hamid, Mohamad Rizal Bin Abdul - In: Global Journal of Business Research 4 (2010) 2, pp. 39-47
This paper investigates Internet banking adoption among Taiwanese bank customers. The paper examines the affect of involvement using TAM (technology acceptance model). From the PII (Personal Involvement Inventory) scales, the results indicate that involvement is significantly influenced by the...