Callaway, Stephen K. - In: American Journal of Business 26 (2011) 1, pp. 12-25
Purpose – The purpose of this paper is to provide an empirical study demonstrating the impact of internet banking … measures the impact of web site rank, percent of total internet users, and number of external links, using data from Alexa … importance of web site traffic rank and reach. Specifically, the percent of total internet users and the number of external links …