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~source:"usbk"
~subject:"Advertising"
~subject:"Markenartikel"
~type:"book"
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Markenartikel
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854
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203
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Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina
(
contributor
)
-
2013
-
4. ed.
Persistent link: https://www.econbiz.de/10009694935
Saved in:
2
Positioning the brand : an inside-out approach
Riezebos, Hendrik Jan
;
Grinten, Jaap van ¬der
-
2012
Persistent link: https://www.econbiz.de/10009414667
Saved in:
3
Greener products : the making and marketing of sustainable brands
Iannuzzi, Alphonse
-
2012
Persistent link: https://www.econbiz.de/10009528733
Saved in:
4
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009420868
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5
Services ingredient branding : eine experimentelle Untersuchung der Effekte der Markierung von investiven Dienstleistungskomponenten
Özergin, Berrin
-
2011
Persistent link: https://www.econbiz.de/10009361529
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6
Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
-
[Repr.]
Persistent link: https://www.econbiz.de/10004950309
Saved in:
7
Brand storming - managing brands in the era of complexity
Fioroni, Michele
;
Titterton, Garry
-
2009
Persistent link: https://www.econbiz.de/10004927385
Saved in:
8
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
Light, Marvin Lawrence
;
Kiddon, Joan S.
-
2009
-
1. ed., 1. print.
Persistent link: https://www.econbiz.de/10004931478
Saved in:
9
Brands and branding
Clifton, Rita
(
contributor
)
-
2009
-
[Nachdr.]
Persistent link: https://www.econbiz.de/10004933403
Saved in:
10
Perspectives on branding
Miletsky, Jason I.
;
Smith, Genevieve
-
2009
Persistent link: https://www.econbiz.de/10004937847
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