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~source:"usbk"
~subject:"Customer services."
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Customer services.
Beziehungsmarketing
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USB Cologne (EcoSocSci)
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.
;
Bitner, Mary Jo
;
Gremler, Dwayne D.
-
2013
-
6. ed.
Persistent link: https://www.econbiz.de/10009599843
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It's the customer, stupid! : 34 wake-up calls to help you stay client-focused
Aun, Michael
-
2011
Persistent link: https://www.econbiz.de/10009172920
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