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~source:"usbk"
~subject:"Electronic Commerce"
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Electronic Commerce
Beziehungsmarketing
69
Kundenmanagement
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Marketing
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Relationship marketing
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Economics
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Iyer, Gopalkrishnan R.
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Starling, Richard
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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Checklist of CRM system requirements : a practical workbook for rapidly specifying the requirements of your new customer relationship management system
Starling, Richard
-
2004
Persistent link: https://www.econbiz.de/10004464403
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Customer relationship management in electronic markets
Iyer, Gopalkrishnan R.
(
contributor
)
- In:
Journal of relationship marketing : innovations & …
Vol. 2, nr. 3/4
(
2003
)
Persistent link: https://www.econbiz.de/10004865130
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