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~source:"usbk"
~subject:"Marketingmanagement"
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Search: subject:"Brand management"
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Marketingmanagement
Markenpolitik
657
Marketing
133
Economics
105
Aufsatzsammlung
67
Markenimage
37
Markenartikel
35
Deutschland
28
Strategisches Management
27
Verbraucherverhalten
27
Marke
25
Brand name products
24
Werbung
19
Management
18
Electronic Commerce
17
Unternehmen
17
Corporate Identity
16
Kommunikationsstrategie
15
Markenwert
15
Internet
13
Erfolgsfaktor
12
Handelsmarke
12
Kundenbindung
12
Markenname
12
Wettbewerbsstrategie
12
Marketingstrategie
11
Event-Marketing
10
Kraftfahrzeugindustrie
10
Klein- und Mittelbetrieb
9
Mitarbeiter
9
Portfoliomanagement
9
Business-to-Business-Marketing
8
Internes Marketing
8
Kundenmanagement
8
Neuromarketing
8
Unternehmenskooperation
8
Einzelhandel
7
Geschichte
7
Imagetransfer
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Industrial management
7
Integriertes Management
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German
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Gerken, Gerd
1
Roosdorp, Alexander
1
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Zukunft im Marketing
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
1,367
EconStor
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Positionierungspflege : Phänomen, Herausforderungen und Konzept
Roosdorp, Alexander
-
1998
Persistent link: https://www.econbiz.de/10004378797
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Szenen statt Zielgruppen : vom Produkt zum Kult ; die Praxis der Interfusion
Gerken, Gerd
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10004301098
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