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~source:"zbw-res"
~subject:"Academic Industry Collaboration"
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Academic Industry Collaboration
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International Journal of Semiotics and Visual Rhetoric (IJSVR)
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Microanalysis of an Advertisement Through Semiotic Interpretation: A Study Presenting an Ad Heptameter Schema and its Resourcefulness to Practitioners
Srikrishna, Vasupradha
- In:
International Journal of Semiotics and Visual Rhetoric …
2
(
2018
)
2
,
pp. 57-71
the advertising industry. The article presents a microanalysis of a
television
commercial, frame by frame, based on …
Persistent link: https://www.econbiz.de/10012048230
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