Iqbal, Mehree - In: International Journal of Customer Relationship … 8 (2017) 1, pp. 15-29
the other on the expert consumers (B2B) who have established strong relationship with the new radically innovated products …. This feature will add value to the business to segment their market testing procedures on the basis of targeted consumers … been used to develop the dynamic and flexible market testing procedures. The new procedure sheds light on the complexity of …