Singh, Nitish; Zhao, Hongxin; Hu, Xiaorui - In: International Marketing Review 22 (2005) 2, pp. 129-146
Purpose – To explore the depiction of cultural values on international web sites. Design/methodology/approach – To measure cultural content on the web Singh and Matsuo's conceptual framework was used. Content analysis was used to study the cultural content on web sites from China, India,...