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International Journal of Gaming and Computer-Mediated Simulations (IJGCMS)
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1
Microanalysis of an Advertisement Through Semiotic Interpretation: A Study Presenting an Ad Heptameter Schema and its Resourcefulness to Practitioners
Srikrishna, Vasupradha
- In:
International Journal of Semiotics and Visual Rhetoric …
2
(
2018
)
2
,
pp. 57-71
the advertising industry. The article presents a microanalysis of a
television
commercial, frame by frame, based on …
Persistent link: https://www.econbiz.de/10012048230
Saved in:
2
A ‘Step into the Abyss'?: Transmedia in the U.K. Games and
Television
Industries
Johnston, Keith M.
;
Phillips, Tom
- In:
International Journal of Gaming and Computer-Mediated …
8
(
2016
)
2
,
pp. 43-58
the United Kingdom. Analyzing the discursive statements of a range of industry participants from both U.K.
television
and …
Persistent link: https://www.econbiz.de/10012044953
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