Joshi, Gauri; Nulkar, Gurudas - In: International Journal of Asian Business and Information … 7 (2016) 4, pp. 49-62
care products. This paper also examines the role of consumer's willingness to pay for environmentally friendly products … while making green purchase. It also tests if willingness to pay can be predicted based on certain product attributes. An … purchase behavior. Consumer's willingness to pay extra for ecolabeled product is dependent on the product reliability and …