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~subject:"Öffentlichkeitsarbeit"
~type_genre:"Collection of articles of several authors"
~type_genre:"Konferenzschrift"
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Search: subject:"reputation"
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Öffentlichkeitsarbeit
Corporate reputation
102
Firmenimage
102
Reputation
46
Brand management
26
Markenführung
26
Public relations
26
Unternehmenskultur
25
Theorie
24
Theory
24
Corporate culture
23
Deutschland
21
Germany
21
Unternehmen
19
Prestige
15
Corporate Social Responsibility
12
Corporate social responsibility
12
Kommunikation
12
Markenpolitik
12
Management
11
Strategisches Management
10
Vertrauen
10
Confidence
9
Markenimage
9
Social Web
9
Social web
9
Welt
9
World
9
Brand image
8
Communication
8
Stakeholder
8
Mitarbeiter
7
Strategic management
7
Brand architecture
5
HR marketing
5
Krisenmanagement
5
Markenarchitektur
5
Marketing
5
Personalmarketing
5
Risikomanagement
5
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Online availability
All
Free
1
Type of publication
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Book / Working Paper
28
Type of publication (narrower categories)
All
Collection of articles of several authors
Konferenzschrift
Article in journal
420
Aufsatz in Zeitschrift
420
Aufsatz im Buch
165
Book section
165
Hochschulschrift
37
Case study
33
Fallstudie
33
Thesis
29
Graue Literatur
28
Non-commercial literature
28
Sammelwerk
27
Aufsatzsammlung
20
Arbeitspapier
17
Working Paper
17
Lehrbuch
9
Textbook
8
Guidebook
7
Ratgeber
7
Reprint
6
Conference proceedings
4
Bibliografie enthalten
3
Bibliography included
3
Conference paper
3
Handbook
3
Handbuch
3
Konferenzbeitrag
3
Fallstudiensammlung
2
Interview
2
Research Report
2
Collection of articles written by one author
1
Einführung
1
Festschrift
1
Sammlung
1
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Language
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German
15
English
14
Polish
1
Russian
1
Spanish
1
Author
All
Melewar, T. C.
3
Balmer, John M. T.
2
Goodman, Michael B.
2
Kinter, Achim
2
Thießen, Ansgar
2
Adamus-Matuszyńska, Anna
1
Bang, Nguyen
1
Becker, Jörn
1
Burke, Ronald J.
1
Cooper, Cary
1
Evangelisti Allori, Paola
1
Frandsen, Sanne
1
Fra̢czkiewicz-Wronka, Aldona
1
Garzone, Giuliana
1
Goodman, Michael B
1
Gołuchowski, Jerzy
1
Griepentrog, Wolfgang
1
Hanke, Daniel J.
1
Hetze, Katharina
1
Kalt, Gero
1
Keuper, Frank
1
Klenk, Volker
1
Klewes, Joachim
1
Krylov, Alexander N.
1
Kuhn, Michael
1
Kuhn, Timothy
1
Lies, Jan
1
Lundholt, Marianne Wolff
1
Martin, Graeme
1
Meffert, Heribert
1
Michelsen, Gerd
1
Navare, Jyoti
1
Ortwein, Birger
1
Plankert, Nicole
1
Podnar, Klement
1
Schmidt, Siegfried J.
1
Sharifah Faridah Syed Alwi
1
Tropp, Jörg
1
Villafañe, Justo
1
Wüst, Cornelia
1
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Institution
All
Internationale Wissenschaftliche Konferenz Der Faktor Reputation in der Internationalen Unternehmensführung <2006, Bremen>
1
Leuphana Universität Lüneburg
1
Münsteraner Führungsgespräch <10, 1986, Münster (Westf)>
1
Published in...
All
Corporate communications : an international journal
3
Handbuch
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Corporate Communication: an International Journal
1
Corporate Communications, an international journal
1
FOM-Edition, FOM Hochschule für Oekonomie & Management
1
Frankfurter Allgemeine Buch
1
Hamburger Schriften zur Marketingforschung
1
International studies of management and organization
1
Linguistic insights : li ; studies in language and communication
1
Nuevos emprendedores
1
Psychological and behavioral aspects of risk series
1
Risiko Manager
1
Routledge studies in management, organizations and society
1
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
1
The journal of brand management : an international journal
1
Unternehmenskommunikation und Reputation Marketing
1
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Source
All
ECONIS (ZBW)
28
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11
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11
Corporate
Reputation
Management : wirksame Strategien für den Unternehmenserfolg
Wüst, Cornelia
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009683606
Saved in:
12
Corporate
reputation
: managing opportunities and threats
Burke, Ronald J.
(
ed.
);
Martin, Graeme
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10009010906
Saved in:
13
Papers from the CCI conference 2010
Goodman, Michael B.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009304720
Saved in:
14
Facets of corporate identity, communication, and
reputation
Melewar, T. C.
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003517706
Saved in:
15
Papers from the CCI conference 2009
Goodman, Michael B.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003981745
Saved in:
16
Das Glaubwürdigkeitsprinzip : Vorbild Ehrbarer Kaufmann - ein Ratgeber für erfolgreiche Kommunikation
Griepentrog, Wolfgang
-
2010
Persistent link: https://www.econbiz.de/10008841469
Saved in:
17
Contemplating corporate marketing, identity and communication
Podnar, Klement
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008658179
Saved in:
18
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Evangelisti Allori, Paola
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008937214
Saved in:
19
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
Kalt, Gero
(
ed.
);
Kinter, Achim
(
ed.
);
Kuhn, Michael
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003831298
Saved in:
20
Unternehmenskommunikation : die Kunst, gestärkt aus einer Krise hervorzugehen
Plankert, Nicole
(
ed.
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003816927
Saved in:
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