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~subject:"Öffentlichkeitsarbeit"
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Search: subject_exact:"Soziales Web"
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Öffentlichkeitsarbeit
Social Web
19,897
Social web
19,897
Online-Marketing
5,597
Internet marketing
5,545
Consumer behaviour
4,447
Konsumentenverhalten
4,447
Soziales Netzwerk
2,297
Social network
2,198
Viral marketing
2,125
Virales Marketing
2,124
Beziehungsmarketing
1,960
Relationship marketing
1,960
Electronic Commerce
1,751
Brand management
1,722
Markenführung
1,722
E-commerce
1,703
Social media
1,672
social media
1,587
Online retailing
1,372
Online-Handel
1,372
Digitalisierung
1,358
Digitization
1,333
Internet
1,271
Markenimage
962
Brand image
957
Web 2.0 technologies
928
Web 2.0-Technologien
926
Customer integration
831
Kundenintegration
831
Digital platform
828
Digitale Plattform
825
Public relations
761
Wissensmanagement
740
Knowledge management
732
Deutschland
694
Germany
681
Marketingmanagement
647
Marketing management
642
Social relations
638
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352
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80
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Article
563
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211
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2
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Article in journal
415
Aufsatz in Zeitschrift
415
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147
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147
Collection of articles of several authors
28
Sammelwerk
28
Aufsatzsammlung
27
Case study
26
Fallstudie
26
Hochschulschrift
20
Ratgeber
17
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16
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14
Non-commercial literature
14
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7
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6
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6
Konferenzbeitrag
6
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6
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6
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5
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5
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4
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3
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3
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2
Elektronischer Datenträger
1
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1
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1
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1
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1
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1
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English
607
German
172
Polish
2
French
1
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Saxton, Gregory D.
10
Pleil, Thomas
8
Scott, David Meerman
8
Etter, Michael
7
Guo, Chao
7
Waters, Richard D.
6
Camilleri, Mark Anthony
5
Tindall, Natalie T. J.
5
Zerfaß, Ansgar
5
Bortree, Denise Sevick
4
Lee, Jung Wan
4
Pakura, Stefanie
4
Romenti, Stefania
4
Rudeloff, Christian
4
Becker, Kip
3
Beham, Frank
3
Coombs, W. Timothy
3
Crowther, David
3
Engel, Reinhard
3
Gomez, Lina M.
3
Grigore, Georgiana
3
Hutchins, Amber L.
3
Kharas, Hushidar
3
Ki, Eyun-Jung
3
Komodromos, Marcos
3
Lahme, Georg
3
Loureiro, Sandra Maria Correia
3
Ly-Le, Tuong-Minh
3
Martin, Sebastian
3
Martin, Sieglinde
3
Meckel, Miriam
3
Melewar, T. C.
3
Mohamed, Ehab K. A.
3
Nicoli, Nicholas
3
Pang, Augustine
3
Sharma, Venke
3
Siano, Alfonso
3
Vollero, Agostino
3
Adeola, Ogechi
2
Adi, Ana
2
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Springer Fachmedien Wiesbaden
13
Chartered Institute of Public Relations
2
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
2
Edward Elgar Publishing
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Hochschulrektorenkonferenz
1
IGI Global
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
MITP Verlags-GmbH & Co. KG
1
Nomos Verlagsgesellschaft
1
PR Career Center <Düsseldorf>
1
Peter Lang GmbH
1
ScienceFactory
1
Shaker Verlag
1
Springer-Verlag GmbH
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
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Published in...
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Corporate communications : an international journal
36
Journal of communication management : an international journal
25
Journal of business research : JBR
16
SpringerLink / Bücher
10
Corporate reputation review : an international journal
8
Springer eBook Collection
8
Business horizons
7
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
Harvard business review : HBR
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
7
Journal of business ethics : JOBE
7
Journal of promotion management : JPM
7
Strategic corporate communication in the digital age
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the review of marketing communications
6
Journal of marketing communications
6
PR-Praxis
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
Research
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
Tourism management : research, policies, practice
6
Ethical practice of social media in public relations
5
Journal of communication management
5
Journal of nonprofit & public sector marketing
5
Journal of promotion management : innovations in planning and applied research
5
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
4
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
4
Essentials
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
New media and public relations
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
Routledge new directions in public relations and communication research
4
essentials
4
Administrative Sciences : open access journal
3
Central European business review : CEBR
3
Communicating corporate social responsibility : perspectives and practice
3
Corporate social responsibility in the digital age
3
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
3
European research studies
3
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Source
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ECONIS (ZBW)
776
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81
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81
Pictures of a crisis : destination marketing organizations' Instagram communication before and during a global health crisis
Mele, Emanuele
;
Filieri, Raffaele
;
De Carlo, Manuela
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303709
Saved in:
82
The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
Saved in:
83
CSR communication of fashion firms : the importance of social media in the market
In:
Annals in social responsibility : ASR
9
(
2023
)
1
,
pp. 16-17
Persistent link: https://www.econbiz.de/10014305999
Saved in:
84
Social media adoption in public sector communication : practices, opportunities and challenges in public sector organisations
Ofori, Daniel
;
Appiah-Nimo, Christina
;
Boachie-Mensah, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 185-211)
.
2023
Persistent link: https://www.econbiz.de/10014289801
Saved in:
85
Do strategy and content matter? : restaurant firms' corporate social responsibility communication on Twitter : a social network theory perspective
Sung, Kyong Sik
;
Tao, Chen-Wei (Willie)
;
Slevitch, Lisa
- In:
Tourism and hospitality research : THR
23
(
2023
)
2
,
pp. 200-212
Persistent link: https://www.econbiz.de/10014293831
Saved in:
86
When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
Saved in:
87
Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.
;
Tagore, Abhinav
;
Dua, Sahil
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Saved in:
88
People want to see people? : personalization on Facebook as a tool for corporate communications
Denner, Nora
;
Schneider, Hannah
- In:
Corporate communications : an international journal
28
(
2023
)
1
,
pp. 30-47
Persistent link: https://www.econbiz.de/10013553996
Saved in:
89
Building a socially responsible global community? : communicating B Corps on social media
Lepkowska-White, Elzbieta
;
Parsons, Amy L.
;
Wong, Bridget
; …
- In:
Corporate communications : an international journal
28
(
2023
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10013554000
Saved in:
90
Identifying and responding to social media risks : towards an organizational paracrisis communication framework
Chen, Feifei
;
Holladay, Sherry J.
- In:
Corporate communications : an international journal
28
(
2023
)
1
,
pp. 103-117
Persistent link: https://www.econbiz.de/10013554001
Saved in:
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