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~subject:"1981-1993"
~subject:"Supplier relationship management"
~type_genre:"Systematic review"
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1981-1993
Supplier relationship management
Marketing
26
Theorie
13
Theory
13
Controlling
4
Management control
4
Consumer behaviour
3
Konsumentenverhalten
3
Advertising effects
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Marketingmanagement
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Betriebswirtschaftslehre
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Beziehungsmarketing
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Bibliometrics
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80
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80
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17
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German
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Bauer, Hans H.
1
Kleinaltenkamp, Michael
1
Pereira, Arun
1
Zinkhan, George M.
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
3
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1
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
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2
Synergiepotenziale zwischen Industriegüter- und Dienstleistungsforschung
Kleinaltenkamp, Michael
- In:
Die Unternehmung : Swiss journal of business research …
55
(
2001
)
4/5
,
pp. 295-306
Persistent link: https://www.econbiz.de/10001610715
Saved in:
3
An overview of marketing strategy and planning
Zinkhan, George M.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 185-218
Persistent link: https://www.econbiz.de/10001163886
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