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~subject:"2002-2012"
~subject:"Brand image"
~type_genre:"Festschrift"
~type_genre:"Marktinformation"
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2002-2012
Brand image
Consumer behaviour
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2002-2007
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Carlson, Jamie
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Hubert Burda Media Holding Kommanditgesellschaft
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Institut für Medien- und Konsumentenforschung <Erding>
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Consumer goods Europe
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
2
Do consumers of FMCGs seek brands with congruent personalities?
Garsvaite, Kotryna
;
Caruana, Albert
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 485-494
Persistent link: https://www.econbiz.de/10010423869
Saved in:
3
Typologie der Wünsche ... : Menschen, Medien, Märkte
Hubert Burda Media Holding Kommanditgesellschaft
;
…
-
München : Hubert Burda Media
;
Erding : IMUK
;
München …
;
…
-
1975 - 2013(2012)
Persistent link: https://www.econbiz.de/10000359684
Saved in:
4
Der Markt der Luxusgüter : Daten, Fakten, Trends zu Mode, Accessoires, Uhren, Düften
München : Focus-Magazin-Verl.
-
2008 - 2009; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003757218
Saved in:
5
Food and drink NPD : a review of key trends - France
In:
Consumer goods Europe
(
2008
)
542
Persistent link: https://www.econbiz.de/10003648364
Saved in:
6
Food and drink NPD : a review of key trends - Germany
In:
Consumer goods Europe
(
2008
)
542
Persistent link: https://www.econbiz.de/10003648366
Saved in:
7
Food and drink NPD : a review of key trends - Italy
In:
Consumer goods Europe
(
2008
)
542
Persistent link: https://www.econbiz.de/10003648368
Saved in:
8
Food and drink NPD : a review of key trends - Spain
In:
Consumer goods Europe
(
2008
)
542
Persistent link: https://www.econbiz.de/10003648369
Saved in:
9
Food and drink NPD : a review of key trends - UK
In:
Consumer goods Europe
(
2008
)
542
Persistent link: https://www.econbiz.de/10003648370
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