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~subject:"AEG-Aktiengesellschaft"
~subject:"Strategisches Management"
~subject:"Unternehmenskultur"
~type_genre:"Book section"
~type_genre:"Company information"
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AEG-Aktiengesellschaft
Strategisches Management
Unternehmenskultur
Public relations
1,814
Öffentlichkeitsarbeit
1,814
Deutschland
431
Germany
431
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181
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181
Communication
147
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147
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147
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144
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140
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140
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139
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108
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104
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104
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104
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99
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99
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67
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59
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58
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58
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55
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50
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50
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46
Politische Kommunikation
46
Business ethics
43
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43
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42
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42
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40
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Lies, Jan
8
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6
Bentele, Günter
5
Nothhaft, Howard
5
Zerfaß, Ansgar
5
Bühler, Heike
4
Verčič, Dejan
3
Barry, David
2
Bruhn, Manfred
2
Elmes, Michael
2
Feldenkirchen, Wilfried
2
Forthmann, Jörg
2
Grunig, James E.
2
Grunig, Larissa A.
2
Ingenhoff, Diana
2
Piwinger, Manfred
2
Rolke, Lothar
2
Röttger, Ulrike
2
Sriramesh, Krishnamurthy
2
Verc̆ic̆, Dejan
2
Werder, Kelly Page
2
Whittington, Richard
2
Yakis-Douglas, Basak
2
Aggerholm, Helle Kryger
1
Ahmad, Zeti Azreen
1
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1
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1
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1
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1
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1
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Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
10
Public Relations : ein Handbuch
8
The Routledge handbook of strategic communication
8
Future directions of strategic communication
5
Strategische Kommunikationsplanung
5
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
5
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
4
Handbuch Unternehmenskommunikation
4
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
4
Public Relations
4
The global public relations handbook : theory, research, and practice
4
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
3
Exploring public relations
3
Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
3
Unternehmenskommunikation deutscher Mittel- und Großunternehmen : Theorie und Praxis in historischer Perspektive
3
Communicating corporate social responsibility : perspectives and practice
2
Culture and public relations : links and implications
2
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
2
Einblicke und Ausblicke
2
Familienunternehmen - wir reden mit Ihnen! : Tagungsband der 2. EMF-Konferenz für Familienunternehmen vom 25.01.2010
2
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
2
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
2
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
2
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
2
Readings and cases in international human resource management
2
Sparen - Investieren - Finanzieren : Gedenkschrift für Josef Wysocki
2
Strategische Kommunikation lehren, praktizieren und evaluieren : thematische Beiträge zur Verabschiedung von Jürg W. Leipziger als Honorarprofessor an der Universität Leipzig
2
The Oxford handbook of corporate reputation
2
The handbook of communication and corporate social responsibility
2
A - N
1
Accountability, ethics and sustainability of organizations : new theories, strategies and tools for survival and growth
1
Accounting for sustainability: Asia Pacific perspectives
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
1
China-focused cases : selected winners of the CEIBS global case contest
1
Contemplating corporate marketing, identity and communication
1
Contemporary issues in sustainability accounting, assurance and reporting
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Contemporary thoughts on corporate branding and corporate identity management
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ECONIS (ZBW)
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Regaining legitimacy in an MNC after a socio-ecological crisis : an un(smart) business strategy?
Leite, Emilene
;
Johnstone, Leanne
- In:
Sustainable International Business : Smart Strategies …
,
(pp. 275-302)
.
2023
Persistent link: https://www.econbiz.de/10014447576
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2
Sensemaking as a change agent toward CSR strategy in the media
Trommershausen, Anke
- In:
Media and change management : creating a path for new …
,
(pp. 289-309)
.
2022
Persistent link: https://www.econbiz.de/10013167390
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3
Internal communication and culture : a theoretical framework
Müller, Axel
;
Müller, Alena
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 79-92)
.
2022
Persistent link: https://www.econbiz.de/10013461978
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Positioning the Economy of public relations and corporate communications
Bekman, Müge
-
2022
Persistent link: https://www.econbiz.de/10013445702
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5
Colour theory in healthcare corporate identity
Pereira, Inês Veiga
;
Duarte Santos, José
;
Carvalho, …
- In:
Management and marketing for improved competitiveness …
,
(pp. 168-187)
.
2021
Persistent link: https://www.econbiz.de/10012631441
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6
Strategic crisis management : state of the field, challenges and opportunities
Diers-Lawson, Audra
;
Pang, Augustine
-
2021
Persistent link: https://www.econbiz.de/10012504912
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7
Public relations for stakeholder and societal engagement
Holladay, Sherry J.
;
Tachkova, Elina R.
-
2021
Persistent link: https://www.econbiz.de/10012504921
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8
The Excellence Theory : origins, contribution and critique
Hung-Baesecke, Chun-Ju Flora
;
Chen, Yi-Ru Regina
;
Ni, Lan
-
2021
Persistent link: https://www.econbiz.de/10012504929
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9
The strategic application of social capital theory in public relations
Hazleton, Vincent
;
Tydings, Emilie
-
2021
Persistent link: https://www.econbiz.de/10012505018
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10
Using the balanced scorecard for strategic communication and performance management
Oliveira, Cidália
;
Martins, Adelaide
;
Camilleri, Mark …
- In:
Strategic corporate communication in the digital age
,
(pp. 73-88)
.
2021
Persistent link: https://www.econbiz.de/10012491204
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