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~subject:"AEG-Aktiengesellschaft"
~subject:"Strategisches Management"
~type_genre:"Book section"
~type_genre:"Company information"
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AEG-Aktiengesellschaft
Strategisches Management
Public relations
1,812
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430
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430
Corporate Social Responsibility
180
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180
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147
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144
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140
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140
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46
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40
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Lies, Jan
6
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5
Zerfaß, Ansgar
5
Bentele, Günter
4
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2
Bruhn, Manfred
2
Dürig, Uta-Micaela
2
Elmes, Michael
2
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2
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2
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2
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2
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2
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2
Verc̆ic̆, Dejan
2
Verčič, Dejan
2
Werder, Kelly Page
2
Whittington, Richard
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Yakis-Douglas, Basak
2
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1
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1
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1
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The Routledge handbook of strategic communication
8
Public Relations : ein Handbuch
6
Future directions of strategic communication
5
Strategische Kommunikationsplanung
5
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
5
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
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Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
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Public Relations
4
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3
Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
3
The global public relations handbook : theory, research, and practice
3
Communicating corporate social responsibility : perspectives and practice
2
Exploring public relations
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
2
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
2
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
2
Strategische Kommunikation lehren, praktizieren und evaluieren : thematische Beiträge zur Verabschiedung von Jürg W. Leipziger als Honorarprofessor an der Universität Leipzig
2
The Oxford handbook of corporate reputation
2
The handbook of communication and corporate social responsibility
2
Accounting for sustainability: Asia Pacific perspectives
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
1
Contemporary issues in sustainability accounting, assurance and reporting
1
Contemporary thoughts on corporate branding and corporate identity management
1
Corporate Citizenship in Deutschland : Bilanz und Perspektiven
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Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
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Corporate Social Responsibility : verantwortungsvolle Unternehmensführung in Theorie und Praxis
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Global aspects of reputation and strategic management
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Immaterielle Vermögenswerte : Bewertung, Berichterstattung und Kommunikation
1
Information technology in multinational enterprises
1
Integrated reporting : a new accounting disclosure
1
International business strategy and entrepreneurship : an information technology perspective
1
Management models for corporate social responsibility
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Regaining legitimacy in an MNC after a socio-ecological crisis : an un(smart) business strategy?
Leite, Emilene
;
Johnstone, Leanne
- In:
Sustainable International Business : Smart Strategies …
,
(pp. 275-302)
.
2023
Persistent link: https://www.econbiz.de/10014447576
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Sensemaking as a change agent toward CSR strategy in the media
Trommershausen, Anke
- In:
Media and change management : creating a path for new …
,
(pp. 289-309)
.
2022
Persistent link: https://www.econbiz.de/10013167390
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Strategic crisis management : state of the field, challenges and opportunities
Diers-Lawson, Audra
;
Pang, Augustine
-
2021
Persistent link: https://www.econbiz.de/10012504912
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Public relations for stakeholder and societal engagement
Holladay, Sherry J.
;
Tachkova, Elina R.
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2021
Persistent link: https://www.econbiz.de/10012504921
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5
The Excellence Theory : origins, contribution and critique
Hung-Baesecke, Chun-Ju Flora
;
Chen, Yi-Ru Regina
;
Ni, Lan
-
2021
Persistent link: https://www.econbiz.de/10012504929
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The strategic application of social capital theory in public relations
Hazleton, Vincent
;
Tydings, Emilie
-
2021
Persistent link: https://www.econbiz.de/10012505018
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7
Using the balanced scorecard for strategic communication and performance management
Oliveira, Cidália
;
Martins, Adelaide
;
Camilleri, Mark …
- In:
Strategic corporate communication in the digital age
,
(pp. 73-88)
.
2021
Persistent link: https://www.econbiz.de/10012491204
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Strategic communication as an emerging interdisciplinary paradigm
Werder, Kelly Page
;
Nothhaft, Howard
;
Verc̆ic̆, Dejan
; …
- In:
Future directions of strategic communication
,
(pp. 5-23)
.
2020
Persistent link: https://www.econbiz.de/10012111996
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9
Strategic communication : reflections on an elusive concept
Nothhaft, Howard
;
Werder, Kelly Page
;
Verc̆ic̆, Dejan
; …
- In:
Future directions of strategic communication
,
(pp. 24-38)
.
2020
Persistent link: https://www.econbiz.de/10012111997
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10
Communication theory : an underrated pillar on which strategic communication rests
Ruler, Betteke van
- In:
Future directions of strategic communication
,
(pp. 39-53)
.
2020
Persistent link: https://www.econbiz.de/10012111998
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