//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
~subject:"Betriebliche Wertschöpfung"
~subject:"USA"
~type_genre:"Handbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direktmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Betriebliche Wertschöpfung
USA
Direktmarketing
17
Direct marketing
14
Internet marketing
5
Online-Marketing
5
Deutschland
4
Germany
4
Theorie
4
Theory
4
Marketing management
3
Marketingmanagement
3
E-Mail
2
Lieferantenmanagement
2
Mobile Marketing
2
Mobile marketing
2
Online retailing
2
Online-Handel
2
Social Web
2
Social web
2
Strategic management
2
Strategisches Management
2
Supplier relationship management
2
Website
2
Agrarmarkt
1
Agricultural market
1
Austria
1
B-to-B-Marketing
1
Bank marketing
1
Bankmarketing
1
Bestellung
1
Beziehungsmarketing
1
Business-to-business marketing
1
Competitive strategy
1
Customer service
1
E-mail
1
Electronic Banking
1
Electronic Commerce
1
Electronic banking
1
Farm management
1
International marketing
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Handbook
Article in journal
172
Aufsatz in Zeitschrift
172
Aufsatz im Buch
22
Book section
22
Graue Literatur
20
Non-commercial literature
20
Collection of articles of several authors
15
Sammelwerk
15
Working Paper
15
Arbeitspapier
14
Konferenzschrift
5
Amtsdruckschrift
4
Government document
4
Aufsatzsammlung
3
Hochschulschrift
3
Lehrbuch
3
Mehrbändiges Werk
3
Multi-volume publication
3
Thesis
3
Case study
2
Conference proceedings
2
Fallstudie
2
Handbuch
2
Textbook
2
Company information
1
Enzyklopädie
1
Firmeninformation
1
Glossar enthalten
1
Glossary included
1
Research Report
1
more ...
less ...
Language
All
German
1
English
1
Author
All
Kleinaltenkamp, Michael
1
McDonald, William J.
1
Plinke, Wulff
1
Published in...
All
McGraw-Hill marketing & advertising series
1
McGraw-Hill/Irwin series in marketing
1
Technischer Vertrieb
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Strategisches Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001430313
Saved in:
2
Direct marketing : an integrated approach
McDonald, William J.
-
1998
-
Internat. ed.
Persistent link: https://www.econbiz.de/10011294538
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->