//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Brand
Online-Marketing
12,635
Internet marketing
12,503
Social Web
5,601
Social web
5,601
Consumer behaviour
4,244
Konsumentenverhalten
4,243
Electronic Commerce
2,047
Werbewirkung
2,042
Advertising effects
2,038
Online retailing
1,932
Online-Handel
1,932
E-commerce
1,910
Werbung
1,720
Viral marketing
1,694
Virales Marketing
1,693
Markenführung
1,532
Brand management
1,531
Relationship marketing
1,511
Beziehungsmarketing
1,510
Internet
1,227
Marketingmanagement
1,106
Marketing management
1,092
Markenimage
875
Brand image
869
Website
853
Social media
837
social media
792
Suchmaschine
703
Search engine
690
Marketing
650
Soziales Netzwerk
564
Social network
478
USA
475
United States
475
Digitalisierung
462
Deutschland
459
Germany
441
Digitization
436
more ...
less ...
Online availability
All
Undetermined
1,089
Free
471
Type of publication
All
Article
1,554
Book / Working Paper
524
Journal
2
Other
1
Type of publication (narrower categories)
All
Article in journal
1,463
Aufsatz in Zeitschrift
1,463
Aufsatz im Buch
95
Book section
95
Graue Literatur
89
Non-commercial literature
89
Arbeitspapier
75
Working Paper
75
Collection of articles of several authors
22
Sammelwerk
22
Conference paper
16
Hochschulschrift
16
Konferenzbeitrag
16
Aufsatzsammlung
14
Konferenzschrift
7
Case study
4
Fallstudie
4
Festschrift
4
Thesis
4
Lehrbuch
3
Conference proceedings
2
Guidebook
2
Ratgeber
2
Textbook
2
Collection of articles written by one author
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Sammlung
1
more ...
less ...
Language
All
English
2,050
German
27
Undetermined
2
Polish
1
Russian
1
Swedish
1
Author
All
Wilbur, Kenneth C.
16
Jerath, Kinshuk
12
Bonatti, Alessandro
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Bergemann, Dirk
9
Dwivedi, Yogesh Kumar
9
Pelsmacker, Patrick de
9
Sahni, Navdeep S.
9
Yang, Yanwu
9
Hudders, Liselot
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Choi, Yung Kyun
7
Fogel, Joshua
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Kumar, Subodha
7
Voorveld, Hilde
7
Bellman, Steven
6
Calvano, Emilio
6
Chintagunta, Pradeep K.
6
Cho, Chang-Hoan
6
Gordon, Brett R.
6
Kim, Jooyoung
6
Rozendaal, Esther
6
Shin, Woochoel
6
Simonov, Andrey
6
Usman, Osly
6
Alleman, James H.
5
Arora, Taanika
5
Athey, Susan
5
Balseiro, Santiago R.
5
Bernritter, Stefan F.
5
Campbell, Colin L.
5
Dens, Nathalie
5
Fesenmaier, Daniel R.
5
Fridgeirsdottir, Kristin
5
Goldfarb, Avi
5
more ...
less ...
Institution
All
National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
6
American Marketing Association
3
IGI Global
3
Information Resources Management Association
3
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Association of National Advertisers
1
Edward Elgar Publishing
1
European Advertising Academy
1
Frankfurt School Verlag GmbH
1
Graduate School Of Business Administration
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
International Electronic Publishing Research Centre
1
NET Institute
1
Nordic Council of Ministers
1
OECD
1
Organisation for Economic Co-operation and Development
1
Pira International
1
Point-of-Purachse Advertising Institute
1
School of Management, Yale University
1
Shaker Verlag
1
Special Libraries Association
1
The Council of State Governments
1
Uni-Taschenbücher GmbH
1
University of California at Berkeley
1
University of Southern California
1
Universität Bremen
1
ibidem-Verlag
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
73
Journal of business research : JBR
72
International journal of internet marketing and advertising : IJIMA
49
Journal of marketing communications
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
39
International journal of advertising : the quarterly review of marketing communications
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of retailing and consumer services
28
The journal of product & brand management
26
Journal of advertising research
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of promotion management : JPM
18
Journal of marketing research : JMR
16
The journal of brand management : an international journal
16
Marketing intelligence & planning
14
Psychology & marketing
14
Journal of current issues and research in advertising
13
European journal of operational research : EJOR
12
Information systems research : ISR
12
Quantitative marketing and economics : QME
12
European journal of marketing : EJM
11
International journal of technology marketing : IJTMkt
11
Journal of marketing
11
Business horizons
10
Cogent business & management
10
Handbook of research on effective advertising strategies in the social media age
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of internet commerce
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Marketing science
10
Technological forecasting & social change : an international journal
10
Young consumers : insight and ideas for responsible marketers
10
Asia Pacific journal of marketing and logistics
9
Electronic commerce research
9
Journal of marketing research
9
Marketing letters : a journal of research in marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
more ...
less ...
Source
All
ECONIS (ZBW)
2,078
RePEc
2
BASE
1
Showing
2,081
-
2,081
of
2,081
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
2081
The imagery of power : a critique of advertising
Inglis, Fred
-
1972
Persistent link: https://www.econbiz.de/10013489024
Saved in:
First
Prev
200
201
202
203
204
205
206
207
208
209
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->